helvetica, oh how i want thee! i am bit of a font freak, i notice words and how they are presented, and lately i’ve been loving the whole gap 1969 ad campaigns featuring a very clean, chic, and modern font. helvetica. unfortunately the font is not free, and while i love fonts i don’t usually buy them. so what’s the next best thing to the real thing? a knockoff! i found an awesome knockoff called yoxall.
here is part of a gap ad featuring helvetica
here is an image i created using yoxall. pretty good knockoff.
but you know a font is awesome when there is a documentary about the font! check it out at helveticafilm.com i am thinking about doing some rebranding using helvetica (or yoxall).
coming up next! an awesome post titled why awesome is an awesome word and a look into my other overused words and expressions.
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