“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein
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2 + 2 = 5-ism:
Caving in to a target marketing strategy aimed at oneself after
holding out for a long period of time. "Oh, all right, I'll buy your
stupid cola. Now leave me alone."
-- Douglas Coupland, "Generation X: Tales for an Accelerated
Culture"