all week i’ve been talking about starting. to conclude the series i want to talk about starting a blog, out of all the things i do it seems as if that is one of the things people are most interested in starting, and it’s the most easiest thing to do! i’ve been sharing online before blogging was a term, but it’s only really been in the past 2 years that i’ve become focused on blogging more seriously. the following is 3 easy steps to get you started with blogging!
1. choose a blog topic
the more specific your blog is the better. to be honest, my blog suffers from way too many topics! for example, when i write about photography i am sure i isolate people who may follow me for my inspirational pieces. not everyone is a photographer. and i teach at the elementary level full time, been doing so for the past 4 years, but i rarely talk about teaching or my classroom on my blog because i believe that will bore my core audience. i highly suggest that if you start a blog you narrow it down to a specific topic for a specific audience.
one of the keys to readership is defining your topic and audience.
choose a topic you are interested in, don’t blog about a topic because you think it is popular. blog about a topic because you really love it! this will help you when it comes time to produce content for your blog. it is so much easier to write about something you are passionate about than some random topic you hold little interest in.
2. choose a content management system (cms)
back in the day if you wanted to build a website you pretty much needed to know html, nowadays you don’t need to know html you just need a good content management system. a web based software to manage all your content. i use wordpress (available at wordpress.org), and self host my blog. many hosting companies make it really easy to install wordpress.org softeware with just a couple clicks. i suggest this route if you have big plans for your blog and want to have your own personalized domain name. if you are completely clueless on publishing on the web this might require a tad of research, but the web is full of information! don’t be intimidated.
however, if you just want to blog and not get too technical i suggest using a cms platform you don’t have to host yourself. this process is pretty much is a sign up and get started approach. if you want to use wordpress but not host it yourself sign up at wordpress.com, if you want to use one of the most popular blogging hosting services sign up at blogger.com, and if you want some instant gratification/readership/response/content sign up at tumblr. i’ve been having a lot of fun with tumblr lately.
3. produce content
this is where the magic happens! there is a popular saying that says “content is king” and it’s a true statement. if you don’t have content on your blog you will not gain any readers. since i take my blogging seriously in the back of my head i have the number 3. i need to produce at least 3 pieces of content each week for my blog, and then it comes down to quality over quantity.
producing content isn’t always easy. you really have to be dedicated to the process. sometimes you will have writer’s block. sometimes you will just be really busy and will find it hard to produce content. but you must be consistent if you want your readers to come back.
to help you stay on track of producing content consider the following: 1) sit down at the beginning of the month and write out at least 5 article ideas, sometimes you really need to be intentional. 2) create a staple/series on your blog. every friday i do the friday pic series. the world is very chaotic, and people like consistency. 3) read! consume tons of content for inspiration. when you read make connections with your life or other text you’ve read in order to generate article ideas.
go for it!
there is more that goes into blogging (seo, connecting with your audience, promoting your blog, blog design, etc) but i have given you a starting place. if you desire to create a blog i want you to start this weekend! and don’t worry if your content is a little lack luster at the beginning…you will get better! dig in, educate yourself more about blogging (google blogging and become overwhelmed! i mean, amazed!), and watch your blog grow!
if you have questions about blogging don’t hesitate to contact me! i am more than willing to discuss blogging with you.
happy blogging!
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